{"title":"Vasuma","description":"\u003cp\u003e\u003cspan\u003e2005, three friends—Jan Vana, Lars Malmsten, and Steffen Sundelius—set out on a mission to redefine the eyewear industry. They envisioned an alternative to traditional label brands, creating designs that blended vintage aesthetics with contemporary innovation. Inspired by the timeless elegance of the 1950s and 1960s, they infused their creations with modern elements and influences from popular culture. The result? Eyewear that enhances individuality and allows the wearer to express their personal style with confidence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBased in the heart of Stockholm’s Old Town, Vasuma operates from a remarkable 15th-century townhouse, just a stone’s throw from the Swedish Royal Castle. This four-story space houses the brand’s warehouse, showroom, and offices—merging history with forward-thinking design. From this unique location, Vasuma continues to push boundaries in eyewear, embracing heritage while shaping the future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVasuma is dedicated to impeccable craftsmanship, working with skilled artisans across Europe and Asia. Each frame is meticulously handcrafted, blending traditional techniques with modern innovation. By partnering with expert manufacturers, Vasuma ensures that every piece meets the highest standards of durability, functionality, and design. The result is eyewear that is not only stylish but also built to last.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"tan-racer-sun-black","title":"Tan Racer Sun | Black","description":"\u003cp\u003eTan Racer is a bold, oversized\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/collections\/acetate-glasses\" title=\"Acetate glasses\"\u003eacetate frame\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewith a wide, pilot-inspired shape. The front is expansive and sculptural, with a strong horizontal presence and softly curved lower rims that balance the otherwise assertive proportions.\u003c\/p\u003e\n\u003cp\u003eThe frame is built with thick, polished\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/journal\/acetate-modern-material-for-eyewear\" title=\"Acetate guide\"\u003eacetate\u003c\/a\u003e, giving it a substantial weight and a pronounced three-dimensional form. The bridge is smoothly integrated into the front, maintaining a continuous flow across the lenses, while the broad temples enhance both stability and visual impact. Inside, the visible metal core with the Vasuma V detail reinforces the craftsmanship behind the design.\u003c\/p\u003e\n\u003cp\u003eHandcrafted in Fukui, Japan from premium Japanese acetate, Tan Racer represents a focus on material density, precision finishing, and structural integrity. The 3D Cobra V at the temple tips completes the frame with a distinct signature element. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlack or Burgundy acetate\u003cbr\u003eOversized pilot-inspired shape\u003cbr\u003eHandcrafted in Fukui, Japan\u003cbr\u003eHeavy acetate construction\u003cbr\u003eVasuma Cobra V inner core\u003cbr\u003e3D Cobra V temple tips\u003cbr\u003eUVA \u0026amp; UVB protective lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePremium Japanese acetate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLens width: 58 mm\u003cbr\u003eBridge: 22 mm\u003cbr\u003eTemple length: 140 mm\u003cbr\u003eFrame total length: 145 mm\u003cbr\u003eFrame height: 55 mm\u003c\/span\u003e\u003c\/p\u003e","brand":"Vasuma","offers":[{"title":"Default Title","offer_id":51944065007902,"sku":null,"price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/6714\/5100\/files\/TanRacerBlackFront.webp?v=1781033750"},{"product_id":"tan-racer-sun-burgundy","title":"Tan Racer Sun | Burgundy","description":"\u003cp\u003eTan Racer is a bold, oversized\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/collections\/acetate-glasses\" title=\"Acetate glasses\"\u003eacetate frame\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewith a wide, pilot-inspired shape. The front is expansive and sculptural, with a strong horizontal presence and softly curved lower rims that balance the otherwise assertive proportions.\u003c\/p\u003e\n\u003cp\u003eThe frame is built with thick, polished\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/journal\/acetate-modern-material-for-eyewear\" title=\"Acetate guide\"\u003eacetate\u003c\/a\u003e, giving it a substantial weight and a pronounced three-dimensional form. The bridge is smoothly integrated into the front, maintaining a continuous flow across the lenses, while the broad temples enhance both stability and visual impact. Inside, the visible metal core with the Vasuma V detail reinforces the craftsmanship behind the design.\u003c\/p\u003e\n\u003cp\u003eHandcrafted in Fukui, Japan from premium Japanese acetate, Tan Racer represents a focus on material density, precision finishing, and structural integrity. The 3D Cobra V at the temple tips completes the frame with a distinct signature element. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBlack or Burgundy acetate\u003cbr\u003eOversized pilot-inspired shape\u003cbr\u003eHandcrafted in Fukui, Japan\u003cbr\u003eHeavy acetate construction\u003cbr\u003eVasuma Cobra V inner core\u003cbr\u003e3D Cobra V temple tips\u003cbr\u003eUVA \u0026amp; UVB protective lenses\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePremium Japanese acetate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLens width: 58 mm\u003cbr\u003eBridge: 22 mm\u003cbr\u003eTemple length: 140 mm\u003cbr\u003eFrame total length: 145 mm\u003cbr\u003eFrame height: 55 mm\u003c\/span\u003e\u003c\/p\u003e","brand":"Vasuma","offers":[{"title":"Default Title","offer_id":51944068088094,"sku":null,"price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/6714\/5100\/files\/TanRacerBurgundyFront.webp?v=1781033854"},{"product_id":"keelback-sun-black","title":"Keelback Sun | Black","description":"\u003cp\u003e\u003cspan\u003eThe Keelback \u003c\/span\u003e\u003ca title=\"Sunglasses collection\" href=\"https:\/\/vasuma.com\/collections\/sunglasses\"\u003eSunglasses\u003c\/a\u003e\u003cspan\u003e stands out with its bold, angular cat-eye silhouette, crafted from \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/pages\/sustainability\"\u003esubstantial\u003c\/a\u003e\u003cspan\u003e bio-\u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/journal\/acetate-modern-material-for-eyewear\"\u003eacetate\u003c\/a\u003e\u003cspan\u003e for a strong, sculptural presence. The upswept frame front meets a sturdy saddle bridge for a secure and comfortable fit, while broad temples flow seamlessly from the front and are finished with discreet dual-pin rivet accents at the hinges. \u003c\/span\u003e\u003ca title=\"Vasuma Italian factory\" href=\"https:\/\/vasuma.com\/journal\/visit-to-italian-factory\"\u003eHandmade in Italy\u003c\/a\u003e\u003cspan\u003e, the frame ensures full UVA and UVB protection. In Black, the Keelback Sun is fitted with deep G15 green lenses for a sharp, modern contrast.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAngular cat-eye design\u003cbr\u003eBroad temples with dual-pin rivet detailing\u003cbr\u003eHandmade in Italy\u003cbr\u003eUVA \u0026amp; UVB protective lenses\u003cbr\u003eAvailable in two colors\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePremium Eco Mazzucchelli acetate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLens width: 49 mm\u003cbr\u003eBridge: 18 mm\u003cbr\u003eTemple length: 140 mm\u003cbr\u003eFrame total length: 142 mm\u003cbr\u003eFrame height: 38 mm\u003c\/span\u003e\u003c\/p\u003e","brand":"Vasuma","offers":[{"title":"Default Title","offer_id":51944085913886,"sku":null,"price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/6714\/5100\/files\/Keelback_front_black.webp?v=1781034311"},{"product_id":"zamenis-sun-black","title":"Zamenis Sun | Black","description":"\u003cp\u003eZamenis Sun is a confident statement\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/collections\/sunglasses\"\u003eframe\u003c\/a\u003e, handcrafted in\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/journal\/visit-to-italian-factory\"\u003eItaly\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003efrom premium Mazzucchelli\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/journal\/acetate-modern-material-for-eyewear\"\u003eacetate\u003c\/a\u003e. The design features a bold\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/collections\/rectangular-sunglasses\"\u003esquare shape\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewith softened, rounded edges, creating a structured yet approachable silhouette. This shape draws inspiration from the distinctive eyewear styles of the late 1960s and 1970s, when oversized\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/vasuma.com\/collections\/acetate-sunglasses\"\u003eacetate frames\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ebecame icons of cinema, fashion, and urban culture.\u003c\/p\u003e\n\u003cp\u003eThe frame is available in two colourways: a glossy black with grey transparent temples for a modern monochrome expression, and a warm tortoiseshell brown that evokes vintage elegance. The temples are sculpted for comfort, ending with Vasuma’s signature engraved Cobra symbol on the temple tips. The saddle bridge offers a seamless fit across the nose, while the solid tinted lenses provide full UV-A and UV-B protection.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBold square shape with softly rounded corners\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHandmade in Italy\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAvailable in two colors\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eCobra symbol engraved on temple tips\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFull UV-A and UV-B protection\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eComfortable saddle bridge\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePremium Mazzucchelli acetate\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLense width: 54 mm\u003cbr\u003eBridge: 18 mm\u003cbr\u003eTemple lenght: 145 mm\u003cbr\u003eFrame total lenght: 140 mm\u003cbr\u003eFrame height: 52 mm\u003c\/span\u003e\u003c\/p\u003e","brand":"Vasuma","offers":[{"title":"Default Title","offer_id":51944104886558,"sku":null,"price":400.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/6714\/5100\/files\/7_3_gray_1400px.webp?v=1781034635"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0339\/6714\/5100\/collections\/Vasuma_Svensk_Sommar_Hero_Image_12_75506462-2841-4d31-b32d-71e11044366c.webp?v=1781037692","url":"https:\/\/opticalimage.ca\/collections\/vasuma.oembed","provider":"Optical Image","version":"1.0","type":"link"}